My first project at Ad Hoc LLC was an overhaul of a state agency’s website, the Louisiana Department of Agriculture and Forestry (LDAF). Check out the website we launched last fall at: ldaf.la.gov. 🎉
Partnering with LDAF stakeholders, we were able to improve task success rates, reduce time on task, and increase user confidence in the website overall. I led research for the project, which included market/competitor analysis, a top tasks survey, card sorting, tree testing, first-click testing, and usability testing (pre- and post). There was also a ton of information architecture and content strategy work.
It comes as no surprise to most that government websites can be hard to use. And getting a chance to improve this website for the people of Louisiana was really rewarding.
Learn more about the project: